HTC One M8-Google Play Edition-Silver-13

Google is ensuring it supports every conceivable way to purchase content in Google Play with PayPal as a new payment option. That comes in addition to typical credit/debit, Wallet and carrier billing options, meaning it’s basically harder not to pay than it is to pay.

Google said sales of apps and games through Google Play went up more than 300-percent year-over-year, with two-thirds of those purchases occurring outside of the U.S., which is a big reason why PayPal is now supported. The option is available in 12 countries, and can be found in Google Wallet.

“Our goal is to provide users with a frictionless payment experience, and this new integration is another example of how we work with partners from across the payments industry to deliver this to the user,” said Ibrahim Elbouchikhi, Google Play Product Manager.

In addition to PayPal support, Google also said that carrier billing has expanded to seven more countries—for a total of 24—while 13 new countries can now start selling apps in Google Play. Meanwhile, Google said it also increased its buyer currency support to 28 new countries, making it super easy for developer’s to tailor their pricing across 60 countries around the globe. The PayPal feature has begun rolling out today; if you don’t see it quite yet just give it time and it should be available.