Maybe those rumors that Google has plans to sunset the Nexus program are true after all.
On Tuesday The Information published new details on a program called “Android Silver” inside of Google that plans to develop high-end products to represent the Android platform. These devices would replace the Nexus devices, which were originally developed for developers but are now more focused toward consumers. The Google Play Edition devices, typically premium flagships, are now targeted at developers instead.
The Information said Google’s plan is to kill off Nexus phones entirely, which is no doubt a bit of a bummer for Nexus fans out there. The Google Silver devices will be manufactured by OEMs and then sold through carriers, the news outlet suggests, perhaps replacing Google’s direct-to-consumer model right now. The site said OEMs and carriers will “effectively be paid to produce and sell high-end devices that closely adhere to Google specifications,” and that the end goal is to target Apple.
This sounds almost like the existing Google Play Edition portfolio, since all of those phones are high-end flagships, but perhaps Google wants specifically custom made products for its Silver line of devices. It’s unclear if metal is supposed to be involved — the name kind of implies that — but maybe that’s where the rumors of Samsung’s Galaxy S5 Prime fit in.
No word on when we’ll see this come to fruition but our gut reaction suggests we’ll hear more during Google I/O in June.