Yahoo needs to prove that it still has the chops to compete in search, specifically as Google advances, social networks like Facebook put some skin in the game, and as it reportedly tries to woo Apple’s support. It may start to improve its search by copying one of Google’s more advanced features, known as Knowledge Graph.
A recent post by All Google Testing shows a video where Yahoo’s site provides detailed information on a specific search topic, like Apple. If you watch the video above, you’ll see the user type in Apple and then Yahoo populates an entire area to the right-side of the screen with information on Apple, Apple products and similar topics. That’s basically exactly what Google Knowledge Graph is: type in Empire State Building into Google Search and you’ll see info on its location, height and more. Do the same right now on Yahoo and you won’t find anything like that.
Yahoo hasn’t publicly announce its intentions to add this sort of search functionality. Right now, Yahoo Search is actually powered by Microsoft’s Bing, though the company has made strides to improve the experience by adding Yelp reviews and more. Will it announce a Knowledge Graph competitor soon? Sure seems like it.
Take a look at an example below: