shazam_logo

Apple will reportedly partner with Shazam to offer built-in song identification in iOS 8, the next update to its mobile operating system, Bloomberg reports. According to sources familiar with the upcoming product, it will be officially announced at WWDC in June ahead of a full launch later this year.

Shazam’s software will reportedly be baked right into iOS 8 the way outside services like Facebook and Twitter come pre-installed in iOS. The new feature will do pretty much the same thing as the stand-alone app, using the device’s microphone to quickly identify whatever song is playing. But by integrating the service into iOS 8, Apple will make it even easier to use. You’ll even be able to ask Siri “what song is playing” to query Shazam.

Apple is expected to introduce an updated version of the iTunes Store and iTunes Radio this year in an attempt to reclaim some of the digital music profits it’s lost to on-demand streaming services like Spotify and Rdio. Built-in song identification isn’t really what we were expecting, but it could certainly give Apple a boost. After decoding a song Shazam currently links to free versions on Rdio and Spotify, but an iOS version will presumably point the user to iTunes instead in an effort to increase music sales.

Source Bloomberg