Amazon jumped in to the digital comics market with a huge announcement today: It has acquired ComiXology.
Chances are if you’ve read a digital comic book on your tablet or phone that you purchased it through ComiXology even if you didn’t know it. The company has its own app as well as two others dedicated to DC Comics and Marvel Comics. The company launched seven years ago and it radically changed how people consume comic books. No longer did you have to carry them around with you – something most collectors would never do any way – or take up huge areas in your house, you could now have them in the cloud and on your devices.
Apparently eCommerce giant Amazon took notice as it announced today that it was purchasing the company.
“Amazon and comiXology share a passion for reinventing reading in a digital world,” said David Naggar, Amazon Vice President, Content Acquisition and Independent Publishing. “We’ve long admired the passion ComiXology brings to changing the way we buy and read comics and graphic novels. We look forward to investing in the business, growing the team, and together, bringing comics and graphic novels to even more readers.”
Posting a statement on the company’s site, Co-founder and CEO David Steinberger said of the deal, “ComiXology will retain its identity as an Amazon subsidiary and we’re not anywhere near done ‘taking comics further.’ We are confident that – with Amazon by our side, who shares our desire for innovation and a relentless focus on customers – we’ve only just begun. ”
Having read comics for nearly 40 years, I have to say ComiXology did change the game a bit, especially with its Guided View technology that lets you focus on one panel of the story at a time and move between word balloons naturally. With the power of Amazon behind it now, and all of its various platforms, it could be set for an even broader adoption.