It’s official, Microsoft Office for iPad is a hit. While we already had an idea it was doing well when the included applications became the top free apps in the App Store, Microsoft on Thursday announced that there have now been more than 12 million downloads of Word, Excel, PowerPoint and OneNote for the iPad. We’re curious if that 12 million figure means that each has been downloaded 12 million times, or if it includes the total downloads for each individual product. The latter seems more likely.
Either way, it looks like the people have spoken and that Office for iPad is in high demand. What remains unclear, however, is how many of these users already had Office 365 subscriptions and were simply downloading the apps on their iPads, or if a large percentage of folks are downloading the apps with the intention of then signing up for an Office 365 subscription. If it’s the latter, then Microsoft is attracting new users by finally branching out to the iPad, instead of simply satisfying its existing user base.
Apple isn’t sitting still, though, and recently revamped its own iWork suite of applications with new features across iCloud, OS X and iOS. We’ll keep an eye on future updates from Microsoft on these figures – will the growth continue at a rapid pace, or slow?