sony smartwatch 2

Sony may have been one of the first companies to release its own smartwatch, but it looks like that may actually be the company’s undoing in the wearable market. After spending time and effort developing its own wearable, Sony says it won’t be using Google’s new Android Wear platform.

“We’ve already invested time and resources on this platform, and we will continue in that direction,” Ravi Nookala, head of Sony Mobile’s U.S. division, told CNET, adding that the company is still working closely with Google on all of its Android devices.

The decision makes sense to some degree. It would take even more work to reconfigure all of Sony’s mobile apps for Android Wear, but the truth is that effort would most likely pay off. Despite rushing its first device to market ahead of the competition Sony doesn’t really have much of a head start in wearables, and its SmartWatch 2 barely made an impact when it launched last summer. Android Wear is Google’s attempt to level the playing field and Sony may be making a huge mistake by ignoring it.

Sony recently unveiled a new fitness tracking SmartBand along with a flashy LifeLog app. The company says the activity-tracking application will be integrated into a number of upcoming devices in an attempt to create an entire Sony ecosystem. If you’re already using an Xperia smartphone then Sony’s smartwatch may have some appeal, but it may struggle in the face of the Moto 360 or even LG’s G Watch feature-by-feature.

Update: Sony reached out to us to explain it isn’t ruling out Android Wear completely, but that its main priority now is still its own SmartWatch OS. The company says it’s very interested in Google’s new wearables platform and hints that it could release an Android Wear product at some time in the future.

Source CNET