Yahoo effectively declared war on Google (and Facebook) when it announced it would phase out third-party log-ins in favor of its own ID system. Now the company is taking the fight to Google’s core business with a plan to improve its rival search engine through a new partnership with Yelp.
News that Yahoo had struck up a deal with Yelp first broke earlier this month, but today the company confirmed the report with an announcement unveiling the newly integrated restaurant reviews. Search for a local restaurant, bar or business with Yahoo and an information card will pop up offering crowd-sourced reviews. You can also type in a general term like “Diner” or “Spa” along with your location to generate a list of nearby options displayed alongside their Yelp reviews.
Overall this looks like a well-designed addition to Yahoo search, though it probably won’t be enough to keep everyone from using Google all day. Beyond simply improving its search engine, partnering with Yelp is also a clear jab at Google, which previously attempted to buy the site but was publicly rebuffed. Whether all of this actually leads to increased traffic and revenue for Yahoo, though, remains to be seen.