Spotify has hired Fredric Vinna, a former Beats Music bigwig who was head of product, engineering and design at the headphone company, according to CNET. Sources speaking to the news outlet claim Vinna will fill a similar position he had with Beats, using his talent and prior experience to help grow the Sweden-based Spotify service, which has become one of the industry’s biggest since launching in 2008. Beats Music was formally launched in January of this year after seemingly months of constant rumors. Neither Beats nor Vinna commented on the possible switcheroo.
Since Vinna’s departure hasn’t been made official, it’s unclear what this means for either service. Perhaps Beats Music, going up against services such as iTunes Radio, Pandora and Google Music All Access – just to name a few – hasn’t enjoyed a particularly fruitful start to life. On the other hand, seeing as Spotify is already an established streaming juggernaut, perhaps Vinna saw his talent as a better fit there.
Following the launch of Beats Music, we’ve seen the company roll out a feverish ad campaign and an exclusive partnership with AT&T, but it isn’t immediately apparent how the service is doing. Unlike other music streaming alternatives, Beats Music markets itself as the service that pre-dominantly utilizes human curation to choose music it thinks you’ll like. Beats Music, like Spotify, currently offers users unlimited access to over 20 million songs for $10 per month.