Google unveiled a major surprise this week when it announced its decision to sell Motorola Mobility to Lenovo, a Chinese company that has conquered the laptop market and is already making strides in mobile. The deal still hasn’t been approved by the U.S. government, but Lenovo CEO Yuanqing Yang already has big plans for the company.
In an interview with Fortune, Yang said his mission is to “surpass” Apple and Samsung to become the world’s biggest smartphone-seller. That may sound overly ambitious, but if Lenovo can replicate its success with the PC business it may not be out of reach. “I wish we could sell more than 100 million smartphones together in the year 2015,” he said, reiterating an earlier promise made on a conference call detailing the deal.
It’s possible, too, considering the deal will make Lenovo the number three smartphone maker on the planet by volume, according to a recent report from Strategy Analytics. It has an uphill battle, though. The research firm found that Samsung has a 32 percent global market share by volume, followed by Apple at 15 percent. Yang said his focus will be on emerging markets and where Motorola already has a footprint, including Latin America and the U.S.
Yang touches on a few other subjects throughout the interview, including whether Motorola’s assembly plant in Fort Worth, Texas will survive the merger. Lenovo hasn’t made a decision yet, but the CEO says he may keep the factory running if it makes business sense and he may even expand the customization model to other markets in the future. He also suggested that his company may launch “Motorola by Lenovo” branded phones in the U.S., though that decision isn’t final just yet.
You can check out the entire interview via the source link below. It’s a quick read but an interesting preview of what we can expect once Lenovo takes over Motorola’s smartphone business.