Samsung Experience Store

Samsung announced plans on Wednesday to launch a chain of stand-alone stores across Europe as part of a partnership with Carphone Warehouse. The U.K. phone retailer will launch 60 locations across the U.K., Ireland, Germany, Spain, Portugal, Sweden and the Netherlands to sell Samsung products exclusively.

The new stores will still be operated by Carphone Warehouse and promise to offer a “premium look and feel.” Each store will sell the full range of Samsung smartphones, tablets, laptops and wearables, though whether they’ll also include the company’s line of TVs or home appliances is unclear. Samsung already operates several stand-alone stores across the continent, though this latest expansion should help it compete with Apple’s 100 or so stores in Europe alone.

There’s no word on whether Samsung will expand its chain of stand-alone stores to the U.S., though the Carphone Warehouse deal is clearly focused on Europe. The South Korean company signed a deal with Best Buy last year to set up Samsung Experience Shops at 1,400 locations across the country, but hasn’t indicated any plans to open its own stores in America.