Google and European regulators are close to settling over antitrust allegations, according to a report published Tuesday by Reuters. Google was accused of preventing search results from showing anything related to competitors, essentially turning business over to itself and its ad partners.
Reuters said that Google made “much better concessions,” with the European Union that would “let rivals display their logos and web links in a prominent box” within Google’s search results. Advertisers could also decide to move their ads to other properties such as Bing or Yahoo Search, Reuters explained.
Google faced a similar probe in the United States and settled in January of last year with the Federal Trade Commission. In the U.S., Google was accused of putting its own properties such as Google Shopping, Google Local and other properties over search results that would yield links to services such as Yelp. The deal with the European Union is expected to be finalized in just days or weeks. If goes through Google will avoid a $5 billion fine.