The battle for who can come up with the best ad delivery platform continues. These days, most tech companies focus on specific details to sell ads: where you’ve been online, where you’ve purchased items, the time of year, the time of day, etc. Now, Apple and Google are upping the ante. Recently, Apple filed a patent that describes ads based on a specific person’s mood. Google, meanwhile, will focus on selling ads wherever you go.
A new patent filing discovered by Ars Technica details a way in which Google could provide ad-supported taxi rides… for free. If you’re a New Yorker, you know that the taxis here already have ads streaming on in-car TV systems, so this could just make your ride that much sweeter. The idea is simple. According to Ars Technica, ads could potentially be delivered on your phone or through a “public kiosk” after you log into a Google account. In the picture above, it appears that you would see an ad at such a kiosk before hailing a cab.
The ads would be catered to fit the end user, and would either offer a discount on your travel or cover the whole fare. If a company notices it has provided too many free rides without any engagement from the end user, however, the ride offers could stop. On the other hand, brands may also fight over an end user who is known to spend money for specific things (restaurants, entertainment, specific brands, etc.).
As we become more connected and less reliant on surfing the web from laptops and desktop computers, there’s a lot of room for new ad revenue. And that’s why we’re seeing a lot of firms try to up the ante on how to deliver ads to us next.