Apple is reportedly planning to capitalize on the iPhone 4, a device that made its debut a few years ago, by giving it a fresh breath of life on carriers in India. It’s the latest news as the Cupertino-based company tries to fight off rivals in emerging markets, including Android, Windows Phone and BlackBerry devices.
Apple’s plan for the iPhone 4 in India is rather simple. By selling the product at a lower price, it can attract consumers to its iOS ecosystem while also keeping competitor’s handsets out of the hands of potential consumers. Additionally, it opens up Apple’s products to a market that might not be able to afford one of the company’s newer products, such as the iPhone 4s, iPhone 5, iPhone 5c or iPhone 5s.
The Economic Times said Apple is only selling an 8GB model in India and that it should hit store shelves next week for the equivalent of about $244 without any sort of contract. Apparently inventory for the phone has not yet arrived in stores, but Apple’s goal is to get the device on sale in time for Republic Day, on Jan. 26.