In case you aren’t following our liveblog, T-Mobile CEO John Legere just took the stage during his “UnCarrier 4.0″ event at the 2014 Consumer Electronics Show and announced a new incentive he hopes will attract customers away from T-Mobile’s competitors.

First, T-Mobile announced that it’s offering a “Get out of Jail Free Card,” in which it will provide up to $650 in credit toward AT&T, Verizon and Sprint customers’ early termination fees (ETF) to switch to T-Mobile. That’s not pure cash, though, like AT&T’s option, you’ll also need to trade-in your phone. Second, T-Mobile announced that its 4G LTE network now covers 209 million people across 273 metro areas in the United States, and that thanks to new spectrum, it is now rolling out its Wideband LTE network in Dallas, which should double its existing 4G LTE speeds.

“We’re giving families a ‘Get Out of Jail Free Card,’ said John Legere, president and chief executive officer of T-Mobile. “Carriers have counted on staggered contract end dates and hefty early termination fees to keep people bound to them forever. But now families can switch to T-Mobile without paying a single red cent to leave them behind.”

Customers can take advantage of T-Mobile’s offer starting tomorrow. You just have to walk into a store, get a valuation for your phone (up to $300 for the trade-in), buy a new T-Mobile device, and then send your final bill to T-Mobile with the early termination fees. T-Mobile will then pay up to $350 per early termination fee per line.

T-Mobile’s first Wideband LTE devices include the G Flex, the Samsung Galxy Tab 3 (7.0) and the Sony Xperia Z1s.

Source T-Mobile