Samsung already sells its products through dedicated stations at Best Buy and shopping malls across the country, but according to The Information the company is gearing up for a “deeper investment in U.S. retail” after hiring former Apple Store designer Tim Gudgel.
Gudgel’s hiring follows a previously unreported Samsung hire earlier this year, when the company tapped Michael Forrest, who served as director of retail at Apple before taking a job at Microsoft in 2009. Forrest now serves at vice president and general manager of retail for the Samsung’s American division. Both hires suggest Samsung is working on a huge retail push, though whether that means a chain of Galaxy Stores is unclear.
Samsung certainly has enough product in its arsenal to fill up a store. In fact, the company’s army of smartphones, tablets, computers, smart TVs, wearables and household appliances could probably fill up an entire mall. The South Korean company may be beating Apple on a global scale, but in the U.S. it still lags behind the iPhone maker. A chain of Galaxy stores could definitely give Samsung a boost, especially if they were designed to demonstrate how the company’s ecosystem of products can seamlessly work together, something Apple’s stores still don’t address.