zte sign 2

Samsung, Pebble, Sony Qualcomm and others all have new smartphones on the market. Some are better than others, though in general all provide some sort of interaction with your smartphone: whether it’s for alerts, keeping track of your movements or taking photos from your wrist. Now, a new phone maker is about to enter the fray: ZTE. Can it differentiate enough to really woo consumers?

According to The Wall Street Journal, which recently spoke to ZTE’s head of handset marketing Lu Qianhao, ZTE’s smartwatch will hit the market during the second quarter of next year. The device will cost less than the Samsung Galaxy Gear in an effort to attract a wider consumer base, but with similar features. Like the Galaxy Gear and competing products from Sony, however, ZTE’s smartwatch will only work with ZTE smartphones, which means it won’t have a huge consumer base in the United States. Meanwhile, Pebble works not only with Android smartphones, but with iOS, too.

We don’t yet know specific features of ZTE’s smartwatch, and Lu even admitted that the company hasn’t even come up with a name for it yet, but already it sounds like it’s going to have very limited appeal in the U.S., if it ever does launch here. As we often argue here at TechnoBuffalo, however, competition is a good thing, and hopefully ZTE’s product continues to push the entire smartwach market further.