HTC has been silent on the tablet front ever since the company’s HTC Flyer, which saw low adoption figures when it was launched years ago. The company also so far hasn’t provided any insight as to whether or not it wants to enter the wearable technology market to compete with Pebble, Samsung and other companies that are eyeing the newly popular space. That’s changing now, however, as rare future-looking comments were recently made by CEO Peter Chou and chairwoman Cher Wang to the Financial Times.
Chang didn’t say “if” HTC was going to release a tablet, but rather “when,” suggesting that something is definitely in the works. “When the tablet comes out it will be something nice and disruptive,” she said. “There are a lot of devices to innovate… Ubiquitous intelligence is not just wearables.” HTC works with Microsoft and Google to provide operating systems on its devices, though has seen far more success with its Android smartphones. It’s possible the company will sell a Windows tablet, though we think it’s more likely the tablet will run Android – which can enable it to be more disruptive with custom software and integration with its Android smartphones.
Meanwhile, Chou also discussed wearable technology such as smartwatches. He said that current models offer too many gimmicks and that HTC will need to create a device that is more advanced and mature to succeed. “It has to meet a need, otherwise if it’s just a gimmick or a concept it’s not for people’s day to day lives,” he told the Financial Times. He said there’s an opportunity for HTC and that HTC came out with the first smartphone and that most consumers now own one. “I’m pretty sure wearables will be the same, but don’t judge from what is in the market ,” he said, suggesting that HTC has a few ideas of how to make a smartwatch that consumers will want to buy.
The company has faced stiff competition in the lower and mid-range smartphone markets as Samsung, ZTE, Huawei and others introduce low-cost handsets. Chou seems pleased with the high-end HTC One performance so far, but admitted that work needs to be done in all market segments for HTC to regain success.