The smartphone market may be saturated in the U.S., but tablet ownership is still growing rapidly. A new study from Pew Internet reveals that the percentage of Americans aged 16 and up who own tablets jumped by 10 percent in the past year, from 25 percent to 35 percent. Pew Internet’s figures come from a country-wide survey conducted between July 18 and September 20, with 6,224 Americans interviewed by phone.
The report reveals that tablet ownership unsurprisingly skews towards wealthy and middle class consumers, with over half of tablet owning households making $75,000 or more per year. The survey also measured e-reading devices, like certain Kindle and Nook models, finding that 24 percent of Americans now own an e-reader.
The results certainly show that while consumers may be experiencing smartphone fatigue, the tablet market still has a ways to go. With prices expected to drop steadily in the near future we wouldn’t be surprised to see an even bigger increase in ownership this time next year.