Following its announcement that subscribers will have access to free data and texting around the world, T-Mobile is quietly rolling out another change, eliminating all older contracts and moving subscribers to one of the its Simple Choice Plans starting next month. The news comes from a T-Mobile subscriber who shared a letter he or she recently received from the company.
“Maintaining thousands of rate plans is the norm in the industry, but we think it creates unnecessary complexity,” a T-Mobile spokesperson told TechnoBuffalo. “Simple is better, which is why we’re reducing the number of older plans in our systems. We’re giving customers on these plans the opportunity to choose a plan that best meets their needs. For the vast majority, their plan will provide similar or better features at a comparable price. ”
We don’t know what the plans are yet, but reports suggest long-time clients will have access to rates beginning at just $20 per month, while the cheapest plan for new customers starts at $50.
T-Mobile will also reportedly offer customer’s unhappy with the change the opportunity to opt out of their plans entirely with no penalty. Starting in November, contracts will begin to switch over, but you can leave the carrier without paying a penalty until Feb. 21, 2014. The move represents yet another way T-Mobile has differentiated itself from the competition, doing what it thinks is best while ignoring the norms followed by the rest of the industry.