Amazon has reportedly tapped HTC to help it build three new smartphones, according to a new report from Financial Times. This isn’t the first time HTC has built a phone for someone else; the company got its start as a white-label OEM for carriers around the world, and most recently teamed up with Facebook for the HTC First. Only one of those phones is in in “advanced” development, the news outlet said.
HTC wouldn’t come outright and admit that it’s working with Amazon, though the company’s chief marketing officer Ben Ho said that HTC is still “very open to co-branding and collaborating with carriers and other technology brands.” HTC was not immediately available when reached for comment by TechnoBuffalo.
The Taiwanese phone maker and Amazon could be a perfect fit. As we’ve seen with Sense on Android, HTC is well versed in creating custom software skins for the platform. Additionally, any partnership with Amazon could help boost the company’s floundering sales as Samsung and Apple continue to chew away at market share.