Microsoft on Monday detailed a new initiative that would link Bing Offers directly to your credit card, essentially eliminating the hassle of bargain hunting in the first place. Rather than digging for a coupon or voucher, and then showing it to a retailer, Microsoft’s “Bing Offers Card-Linked” program will tie everything together into a single neat package. The program is currently in pilot stages, and only available to those in the Seattle-area.
As of now, Microsoft says companies such as Pizza Hut, Mooyah Burgers and Buca Di Beppo are all currently on-board, with many others to come. The technology is linked directly through “established” transaction processing leaders such as First Data, and filters on down to Visa and Master Card. Basically, you sign up for the program, and once you do, you’ll see immediate discounts on qualifying purchases.
How often have you said, “I have that coupon at home!” at the point of purchase? Plenty of times. Microsoft’s new initiative is attempting to eliminate that whole issue entirely. In Bing Offers, deals are curated through services such as Groupon, Living Social and Restaurant.com, among others, and is available in over 14,000 cities across the U.S. So while the pilot program is only available in one market right now, it could grow quite a bit if all goes well.