A Beats executive recently told The Next Web that its long-awaited music streaming service, often known as Daisy, will launch “within the next few months.” The service will simply be called “Beats Music”and will be available across all major platforms, including the Web, iOS and Android; Windows 8 support (a dedicated app) will allegedly come at a later date. The news wraps up months of rumored discussion over Beat Music’s business model and possible rollout scenarios.
According to Luke Wood, Beats president and COO, the company’s new service will focus heavily on curation and a “real depth of personalization.” Wood explained that Beats Music will intimately know a person’s tastes, dislikes and precisely what music they enjoy listening to. Wood said the service will make music discovery very simple, and won’t just throw folks into the ecosystem and expect them to blindly search for tracks and artists.
“If you really love music, we want something that can go deep with you for a really long time,” Wood told The Next Web. “And that requires a perfect harmony between the algorithm and human curation. Between the man and the machine.”
With iTunes Radio finally on the market—and already making an impact—the music streaming industry is bigger than it has ever been. Beats already has an enormous presence in the music scene, but that’s largely through its hardware and former collaboration with HTC. With other, more established players (Spotify, Google All Access, Pandora, etc.) already on the market, Beats Music will have plenty of competition. It’s likely that when the service launches—pricing and other details weren’t shared—people will flock to it out of curiosity; it’ll just be a matter of those listeners sticking with the service over a sustained period.