Apple has reportedly raised over $65 million for the fight against AIDS. According to U2 frontman Bono, the Cupertino company has been leading the pack of companies that contribute to the Product Red fund; Apple first joined the cause back in 2006, and has regularly introduced products—cases, accessories iPods—that contribute to AIDS research. Many of the products, in addition to looking pretty slick in red, feature a (Product) logo on the back.
After a series of iPods and accessories, Apple most recently introduced a Product Red leather case for the company’s new iPhone 5s. As of now, Product Red has raised upwards of $215 million, showing just how big of a contributor Apple is to the cause. With such success, there’s no doubt the Cupertino company will continue to partner with Product Red—hopefully one day researchers will find a way to beat the deadly disease.
— (RED) (@RED) September 26, 2013