While most mobile companies pushed out minor updates ahead of iOS 7 in an effort to match the new operating system’s flattened design, Yahoo took the opportunity today to release a totally reimagined version of its flagship iPhone app, introducing Tumblr integration, Cinemagraphs, breaking news with push notifications, a read-later feature, the company’s new logo, and more. The update is part of CEO Marissa Mayer’s “Project Grand Slam,” an effort to arrange all of Yahoo’s features into one easy-to-use service.
Yahoo’s new app comes with a simple navigation bar, which slides out from the left and lets users jump between different features. There’s My Saves, which lets you tag interesting content and stories and access them later through the app or on a desktop browser. Yahoo has also finally introduced a breaking news section, which includes push notifications.
Yahoo’s new app also offers direct integration with Tumblr, which mostly just means you can easily share content to the blogging site in the same way you’d share it on Facebook or Twitter. However, the app also features Cinemagraphs, introducing moving photos that will be paired with a handful of articles featured by the app each day. The iOS version of Yahoo’s new app is already available, while an Android version should launch in the near future.