Microsoft hasn’t been shy about targeting Apple in its ad campaign, mocking the iPad and Siri in a series of commercials and even launching a website devoted to bashing the popular line of tablets. Now the company is going a step further, offering to buy your current iPad in exchange for at least $200 towards a new Surface or any other Microsoft product.
Redmond’s offer extends to all second, third and fourth generation iPads, which can be traded in at physical Microsoft stores for a gift card. The deal is only available in the U.S. and Canada, and your tablet must to be “gently used,” meaning no scratches or you may be out of luck. The offer ends on Oct. 27, so we’ll probably get to see the next generation of Apple and Microsoft tablets before time runs out.
The new iPad trade-in program is a clever move by Microsoft. The company can’t force you to buy one of its Surface tablets, but by using its deep pockets to lure Apple’s consumers into physical stores packed with Windows devices, Microsoft may be able to boost its own struggling brand.