Target, one of the largest retailers in the U.S., is set to launch its own streaming media service in the coming days. Known as Target Ticket, the service has been in a closed beta for some time now, but according to a new report from TechCrunch, the service will be soon swinging the doors open to all who choose to enter.
Currently Target Ticket is only open to select employees of the retail chain and REDcard holders. The reports from those that have had the opportunity to try it out, they report that the current selection of videos numbers about 15,000 and includes movies as well as TV programs from networks such as ABC, CBS, Fox, NBC, The CW, Starz, Showtime and more. Pricing does vary with the majority of movie purchases checking in around $14.99, rentals in the $3.99 to $4.99 range and individual TV episodes averaging around $2.99. Complete TV seasons seem to be hovering around $34.99
The videos can be played back on computers, Samsung TVs and Blu-ray players, Xbox 360, IOS devices and Android phones and tablets. It does seem the iOS system is a bit tricky as you need to download the video to your computer and then sync it to your device.
According to a document obtained by TechCrunch, the public launch of Target Ticket is set for “fall 2013,” but it also notes that in-store displays are scheduled to be in place between Oct. 6 through Oct. 20. It seems safe to assume that the launch will happen sometime around that time frame.
It remains to be seen if yet another streaming media outlet is needed in the marketplace which is already crowded with the likes of Amazon, Hulu, iTunes and Netflix, but with Walmart backing Vudu, it seems it was inevitable that Target would want in on the race as well. You have to imagine that we will eventually see a shake out of the field, but that could take some time as companies continue to fight it out and nobody wanting to be the first one out the exit door.