A teardown of Motorola’s Moto X has revealed the company’s newest “assembled in the USA” flagship costs $221 to build. The device certainly carriers a premium tag thanks in large part to where the device is put together, but it also demands more money because Motorola allows buyers to dictate color options. According to IHS, components used to build the device cost $209, while manufacturing is $12, which is about $5 more than the norm.
“Motorola is paying a premium for a made-in-America phone, but it’s also giving them the ability to do the customization work easily,” said ISH analyst Wayne Lam.
Many people were upset that Motorola’s supposed mid-tier hardware was undermined by a premium price. But the device is more than capable of standing toe-to-toe with today’s best, and is in some instances better. Moto X’s build quality is terrific, and it offers some great software features that greatly improve the experience; the camera left a lot to be desired, however.
IHS, via AllThingsD, has a full run down of what components were used inside the Moto X, and estimates prices based on current market value. As expected, IHS found that the main chip inside the Moto X is the Snapdragon S4, supplemented with two chips from Texas Instruments for other low-power tasks; Motorola calls this combo of components Motorola X8.