For the Apple devout, the company’s retail stores are secular edifices in which to worship holy iPhones and iPads. It’s a model mimicked around the industry of technology—a direct company to consumer umbilical cord. Have a problem? Make an appointment to fix it. But sometimes, in particularly busy Apple locations, securing a Genius Bar appointment is harder than scheduling an interview with President Obama. Next to impossible for Apple stores in China.
According to a Beijing Morning News report, ticket scalpers are sucking store appointments dry in an attempt to score a profit. Every day, Genius Bar time slots are immediately secured by scalpers and then put online for around ten yuan ($1.60), and often that’s the only option customers have if they want their problem addressed. Otherwise, if customers don’t have an appointment, they’ll have to wait around an Apple store for an opening.
An investigative reporter allegedly waited around an Apple store all day hoping to see a Genius, but nothing opened up. When they checked the black market, there were many appointments for purchase—obviously the system is being taken advantage of. It’s sad, really, that people would resort to such tactics, all in the name of making a cheap buck. Don’t get any ideas, guys.