Corning Gorilla Glass has made its name providing the durable, scratch resistant displays on some of our favorite smartphones and tablets, and today the company is expanding into a new field: touchscreen laptops. With touchscreen laptops becoming more and more common thanks to Windows 8, the company clearly sees an opportunity to dominate the growing market with Gorilla Glass NBT, a specially designed display that it claims puts the industry standard soda-lime glass to shame.

In a comical commercial, Gorilla Glass emphasizes the claim that the new screen won’t crack or break when you close your laptop after leaving a small object sitting on the keyboard. This has never personally happened to me, but I could see it being a traumatic experience. I have, however, dropped my laptop before with disastrous results, and the company claims its displays can better withstand “the shock of accidental bumps.” It also promises 8x-10x higher scratch resistance than soda-lime.

Considering Gorilla Glass’s success in the mobile market, we expect laptop makers to feature the new NBT displays in the near future with Dell already onboard. Thankfully, it won’t mean a significant price increase; the company claims that the cost-efficient technology will only make up one to two percent of your computer’s total cost.