Apple recently acquired Locationary, a company that helps keep information about local points of interest fresh, AllThingsD said on Friday. Apple declined to discuss its purchase and instead saying that it’s common for the company to scoop up smaller firms – a sort of nod that the deal happened.
“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” Apple told AllThingsD. Apple will very likely use Locationary’s technology and team to help it improve its Maps application, which is, in most ways, inferior to competing products from Google and even Nokia on Windows Phone. Locationary could help make sure that Apple’s Maps are always up to date: you don’t want to search for a Starbucks only to walk three blocks to discover that it moved locations long ago or is actually two stores down from the location listed in Apple Maps. Locationary can help with that sort of data.
The terms of the acquisition were not disclosed. Locationary is based in Toronto, Ontario and it’s unclear if the entire team will be moving to join Apple or if it will still operate normally.