Samsung apparently released a new advertisement in Iceland that trashes Apple, though it’s one of the most bizarre advertisements we’ve ever seen. It starts out with a guy trying to type on his apple (the fruit… yea, we told you it’s bizarre), and is unable to do so.

Eventually, sitting among a pile of apples and on a mountain of sorts, he’s working on a Galaxy S4 and appears much happier than before — set free from the seemingly boring sea of competitors. Then things get even stranger. There are ninjas, electronic music and a goat. The ninjas dance to the beat and the goat gives us a final nod before the commercial fades out.

Yeah, we’re not sure of what to make of it either. Enjoy!