A new report from ABI Research projects that the mobile app market could be worth $27 billion by the end of 2013 thanks to high adoption rates for both smartphones and tablets as well as efforts by Windows and BlackBerry to remain competitive in the mobile market.
For now however, ABI sees Apple and Google’s OS platforms maintaining their solid lead over the rest of the competition. While Android recently took the lead when it comes to total apps offered after leveling the playing field late last year, iOS still dominates the market when it comes to total profits.
“iOS users continue to prove they’re more willing to depart with their cash,” writes senior analyst Josh Flood. “The revenue gap between the two leading OSes looks unlikely to close over the next 18 months.”
The report also notes that although smartphones still beat out tablets when it comes to revenue generated through apps, the tablet market appears to be picking up speed and could surpass handsets by 2017. ABI notes that because display size and quality are better on tablets, consumers are more likely to pay for gaming or reading apps on those larger devices.