Satellite TV provider DirecTV is exploring acquiring at least a portion of online video streaming company Hulu. A source reports that discussions are in the early phase of a possible partial, or even full, buyout.
This is the second time around for DirecTV to consider a potential offer for Hulu. Back in the summer of 2011, DirecTV opted not to pursue the company any further, at the time DirecTV CEO Mike White claimed that Hulu’s content offerings were limited and didn’t fit within the company’s immediate plans.
This time around DirecTV could be looking at integrating Hulu with its TV Everywhere platform to deliver on-demand content. Hulu’s operation could also offer a different advertising avenue for the satellite operator, especially as it pertains to local advertising.
DirecTV isn’t the only company looking at Hulu, the streaming company has numerous potential suitors in Time Warner, Yahoo, or even former Hulu co-founder and former News Corp COO Peter Chernin. Regardless of its future, Hulu appears to be ripe for some type of ownership change. Bloomberg reports that Disney and News Corp. don’t see eye to eye on the future of Hulu.
At any rate, it looks like Hulu may soon find new owners. What do you think? Should Hulu remain owned by content developers? Do you think a new owner could bring in new networks?