When BlackBerry’s upcoming BBM client launches for iOS and Android, it’ll only be available for smartphones. That means no love for your iPad or Nexus 7—at least not at first. Speaking with TrustedReviews, a company exec said BlackBerry’s focus is squarely on engaging users on smartphones, because more often than not, that’s what consumers are using to communicate.
“When you start looking at tablets, computers and other screens, the usage model changes and behavior changes,” said Vivek Bhawdwaj, Head of the BlackBerry Software Portfolio. “For us right now the absolute focus is getting BBM onto smartphones.”
BlackBerry didn’t rule out the possibility of BBM arriving on iOS and Android tablets, but suggested the company first needs to design an experience that makes sense for the larger screen sizes. Releasing BBM for competing ecosystems is a big leap as it is, and the company rightfully wants to ensure its popular messaging platform is up to the standards BlackBerry users have enjoyed for years.
Forgoing tablets at the outset is certainly unfortunate news, but will ensure the company can more clearly focus on the task at hand, and that’s getting BBM on the most iOS and Android smartphones as possible.