If you’ve been holding out for a stand-alone subscription option for HBO Go, it looks like you may have a fairly long wait ahead of you.
Despite comments this past March from HBO CEO Richard Plepler that gave some folks hope that HBO Go would be offered up as an a la carte option, Time Warner CEO Jeff Bewkes pretty much quashed those dreams today. As the head of the company that owns HBO, he should know where the service is heading, and it doesn’t look good.
“We have the rights to do it and we would do it if we thought it was in our economic best interest,” Bewkes said this morning according to Deadline. With 40 million subscribers in the U.S. via cable and satellite services, Time Warner is just not interested in upsetting the status quo in those partnerships. While Bewkes notes that the company will “always look at opportunities to increase distribution,” it just seems the math isn’t there yet to make this a viable option.
While some point to the fact that the option to just subscribe to HBO Go is already available in Scandinavia, Bewkes said, “We’re always going to keep evaluating it depending on the country.”
Maybe this will come to fruition some day, but just not quite yet.