Microsoft wants Android users, and it wants them bad. And so, hoping they defect to Windows Phone, the company will be appealing to them directly where they live — on an Android device. Toward that end, the company will be launching an Android app called “Switch to Windows Phone.”
Reportedly set to release next week, the app will point users to Windows Phone versions of the Android applications they use whenever possible, and similar alternates when none are available. It does this using Quixey, a search engine for apps, and a WinPho application will match up the offerings with actual Windows Phone Store listings.
According to the original plan, the app should’ve already been released, says a Quixey representative, but delays are holding it up until next week. As for an iOS version, the rep says there are no plans for that. That’s just as well. Even if it existed, there’s zero chance of it being approved by Apple’s App Store.
Nothing like bringing the fight to the masses, and on Google’s turf, no less. If nothing else, that’s pretty gutsy. But then Microsoft has never been a shy competitor when it comes to Android. Who can forget the December #DroidRage Twitter campaign or its recent jab at the Galaxy S III?
What’s next? Will the company eventually hire folks to slap Androids directly out of the hands of consumers out in public? Well, we wouldn’t be surprised.