Nokia recently closed its largest flagship store, a retail location in Shanghai. Once upon a time Nokia had major retail locations, similar to Apple Stores, where consumers could stop in and check out its new phones, accessories and more. It closed its New York City store a few years ago and apparently that trend is continuing.
“Nokia is focusing on growing its presence in operator and third-party retail outlets, rather than through our own physical stores,” a company spokesperson told ZDNet. “We are, of course, also continuously beefing up our online presence. With this in mind, our store in Shanghai was closed on 31 March.”
As ZDNet notes, the move is particularly bizarre because China is continuing to be a key battleground for smartphone makers. Nokia is competing aggressively with Windows Phone, but it faces staunch competition from local phone makers Coolerpad, ZTE and Huawei, all of which sell low-priced Android handsets.