LinkedIn will reportedly acquire Pulse for between $50 million and $100 million. Pulse is best known as a customizable and clean news platform that’s available on Android and iOS devices and, for the most part, competes directly with other solutions such as Flipboard.
Pulse, however, began distinguishing itself as more than just a news platform when it added a video portal with more than 30 video content providers last summer. AllThingsD, which broke the story, said that Pulse currently serves more than 50 million viewers a day. In context, that means LinkedIn is paying $1-$2 per daily user.
Microsoft and Yahoo were also reportedly interested in acquiring the news platform.