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Facebook announced new design elements to engage users more effectively on Facebook on Thursday.  The new design rolls out today, facebook.com/newsfeed, for some users, but the roll-out will be gradual. The most notable changes include: larger images, videos, more prominent check-ins, more detailed information from publications (like TechnoBuffalo), a greater display of possible friends without having to click on the profile. You could even view highly trending content.

Facebook claims, this allows for “a richer, simpler, more beautiful feel” as well as more choices on what shows up on the news feed. You can determine what feed you want to view from choices such as photos, news content/likes, music and games.  Check out the gallery below to see some of the highlights.

Facebook’s new navigation menu is very mobile-inspired and allows a continuous look and feel across devices (desktop, tablet, phones).  The company claims you get the most out of “smaller screens” to gain a greater experience.  New notifications, that Facebook calls “new stories bubble,” show updates across your feeds, that float on the top of your screen.

While Facebook is excited about this new format, they are planning on rolling it out on a gradual basis to certain users and spreading the new format to a wider audience.  So far we’re excited to see what we can do with the new format of Facebook, from a visual design, it looks cleaner and thus far seems easier to navigate. Take a look for yourself at the video demo below: