HTC One_Silver_3V

HTC must be looney. In an age when bigger and more equals better, the company has taken a step back and introduced a meager 4-megapixel camera into its next big flagship. Something is wrong here.

Actually, all is perfectly fine, and those megapixels are actually what HTC is referring to as “UltraPixels.” Don’t get too caught up in the numbers game.

“The era of the megapixel is over,” HTC said on stage during its One announcement on Tuesday. “We developed our own custom technology called the UltraPixel camera. It captures 300 percent more light,” which allows users to capture “ghostless” HDR, HDR video and capture amazing photos in low light conditions.

An ImageChip 2 has been stuffed inside the One’s aluminum body, and its f/2.0 lens allegedly simulates a normals 28mm lens. What HTC is hoping to achieve is not only crisp images, but ones that look beautiful when adequate light sources aren’t present. Now your family photos taken during Christmas won’t look so blurry.

Consider this: 4-megapixels has a big enough resolution to fit a 30-inch monitor. Really, for consumers, you don’t need your pictures to have a resolution larger than that. We got a brief glimpse of the technology at the event, but can’t make a final judgement on HTC’s UltraPixels just yet.

We can’t wait to see how this stacks up against Nokia’s PureView technology. Until then, we’ll bring you more in depth coverage of the One throughout the day, so keep it locked here.