Apple has launched two new television commercials for the iPad family of tablets called “Alive” and “Together.”

The focus of Apple’s two latest television spots for the iPad and iPad mini seems to be more on the apps that are built for the devices more than anything else. Throughout both spots we are shown a barrage of apps while adjectives flash on screen every so often to announce words such as “bright,” “loud” and “alive.”

AppleInsider has also stumbled across some new billboards that accompany these ads.

It seems it would be safe to assume we are definitely back in the land of classic Apple commercials instead of that odd side journey we took during the Summer Olympics with the Apple Genius ads.