You may be familiar with Best Buy’s “Price Match Guarantee” program, in which the retailer will match prices of other local retailers. However, the company started matching prices with websites during the holiday season, and it was such a success that it’s going to make the program a year-round practice beginning March 3, Bloomberg said.
The idea is to make sure that Best Buy can continue to compete with major online retailers, such as Amazon, but it won’t cover wireless phones or other products that require a contract. That means we won’t see Best Buy matching Amazon’s $0.01 sales on wireless devices. Best Buy also hopes that the new policy will stop something called “showrooming,” in which customers basically use Best Buy to try out products before going online to buy them at a cheaper price.
The new policy comes with a catch, though. Best Buy confirmed to Bloomberg that it will decrease its return period from 30 days down to just a 15 day window. In addition, you’ll still have to pay a tax on items purchased in a store – but some states are able to purchase items from Amazon tax free.