google-search

Obviously Google and Apple are staunch competitors when it comes to the mobile and advertising landscapes. We know that Apple ditched Google Maps as the default option after a souring relationship on the turn-by-turn directions feature, and Google’s partners are constantly being called into the courtroom by Apple for patent infringement. Still, there’s an ongoing partnership when it comes to search in iOS, and Google’s paying big money to be the default option.

According to a report from Morgan Stanley picked up by Tech Crunch, Google may pay Apple as much as $1 billion next year to remain the default search engine in iOS. In other words, Google wants to make sure that when you pick up your iPad, iPod touch or iPhone to search the web, that you’re using Google instead of Bing or another option. Google has long been paying Apple to be the option, but in 2009 it only paid $82 million.

As TechCrunch notes, though, Google will likely only pay the large sum if it sees value in actually keeping iOS users. As its Android market share increases, it may not be worth it for Google to continue to cough up money to Apple.

Source TechCrunch