Apple is famously known for trying to create products that we, as consumers, might not have known we would ever need or use. While touchscreen tablets aren’t necessarily new, Apple, and Steve Jobs, made them famous when it executed the iPad properly and showed consumers that tablets really are viable computing devices.
Samsung is a bit different in the way it builds products and attacks the market, according to statements made recently by one of the firm’s executive vice presidents.
“We get most of our ideas from the market,” Samsung’s Kim Hyun-suk explained to The New York Times. “The market is a driver, so we don’t intend to drive the market in a certain direction.” In other words, Samsung isn’t necessarily interested in creating new products, but innovating on products that already exist in the market. Another executive vice president said that Samsung puts a huge effort into research. “The research process is unimaginable,” Donghoon Chang told The New York Times. “We go through all avenues to make sure we read the trends correctly.”
There’s always a danger to taking ideas from the market, of course. Samsung ended up in courtrooms around the globe fighting Apple, which alleged that Samsung copied its products. The other side of the coin – Apple’s side – is that it’s possible to create a total flop.
To play devil’s advocate a little bit, Apple also takes ideas from the market. iMessage, for example, is a clear rip off of BBM and other competing services. Touchscreen phones weren’t new, nor were app stores, but Apple made them popular.
Still, Samsung already has a leg up in an area that remains untapped by Apple – the TV hardware market. Apple’s already attacking our living rooms with its Apple TV set-top box, but Samsung has experience building TVs.
Will Apple change its philosophy and take some ideas from the existing TV market if and when it develops its own device?