One Japanese newspaper has a source close to Sony that says the company has targeted a launch date and a launch price for their upcoming PlayStation 4, or whatever they choose to name it.

The Asahi Shimbun reports that Sony will release the PlayStation 4 in at least Japan for 40,000 yen. 40,000 yen is roughly $425 USD, according to today’s exchange rates.

They also indicate that Sony plans to start selling the PlayStation 4 before 2013′s end. Whether or not that launch is exclusive to Japan was not indicated and still remains to be seen.

Sony has announced that they’ll have a special conference on February 20th in order to unveil the future of the PlayStation brand. We assume that the PS4 will be revealed there.

Sony has not commented on this price and timing rumor.