Microsoft has plans to open five new Microsoft Stores — retail outlets where consumers can walk in and purchase Microsoft products much like in an Apple Store — in the coming months. The company already has 51 stores that were opened in 2012 to help usher in both Windows 8 and the Windows RT Surface and Windows Surface with Windows 8 Pro tablets.
Now, Microsoft says it will open the new stores in Natick, Massachusetts; Honolulu, Hawaii; Portland, Oregon; Troy, Michigan and Schaumburg, Illinois.
It’s clear that Microsoft is trying to take the Apple approach by expanding its retail reach so that consumers can walk into stores, play with Microsoft tablets and… hopefully, walk out with a new product. However, it doesn’t seem to be working for the company’s Surface RT or Windows 8 products just yet. We’ll see if that changes in the future.