Facebook isn’t going to let the popularity of Vine get too inflated. Following the prominence of Twitter’s fun little video-sharing app, Facebook has responded by introducing the ability to record and share videos right inside its own iOS app. That bests Twitter’s new project in a way, since Vine is standalone on iOS.
Users were previously allowed to upload videos to Facebook that were in the Camera Roll, but now you can record straight from the app itself. If anything, it’s a response to Vine, and streamlines the process for users. It might also be the answer as to why Facebook blocked sharing from Vine to Zuck’s digital playground.
In addition to new video functionality, Facebook has also added voice messages from within the app (this feature is already present on Android), and improved what shows up in the app’s Nearby tab. Nothing majorly groundbreaking, but additional functionality never hurt anyone.