That CD you bought from Amazon 10 years ago now appears in your Cloud Player account.

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Mega online retailer Amazon is embracing the digital age in a big way. The company today announced the launch of Amazon AutoRip, a retroactive service that provides customers with free MP3 versions of CDs they purchased from Amazon dating all the way back to 1998. For better (2Pac, Aerosmith) or worse (Backstreet Boys, Spice Girls), those tunes you purchased so long ago are automatically added to your Cloud Player library, free of charge.

Amazon says that more than 50,000 albums, including titles from every major record label, are available for AutoRip, with more titles continuously being added. Just look for the AutoRip logo when shopping music.

“What would you say if you bought music CDs from a company 15 years ago, and then 15 years later that company licensed the rights from the record companies to give you the MP3 versions of those CDs… and then to top it off, did that for you automatically and for free?,” said Jeff Bezos, Amazon.com Founder and CEO. “Well, starting today, it’s available to all of our customers – past, present, and future – at no cost. We love these opportunities to do something unexpected for our customers.”

AutoRip music is provided in 256Kbps audio, a serviceable compromise between a lower and higher bitrate (this is free, after all). Amazon says that in many cases, customers can purchase an AutoRip CD, including the free digital copy, for less than what they would pay for the same album on iTunes.

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Original Post by Paul Lilly, Reposted Courtesy of Maximum PC – Covering everything from hi-end gaming PCs to tablets, peripherals and home theater rigs, Maximum PC’s print and Web editions stay one step ahead of the fast-changing world of everything computer and computing related. Whether its the latest on building your own desktop system, reviews of the latest laptops and accessories, orroundups of the games and software that make your machine go, Maximum PC brings it to you with news, reviews, and years of expertise. TechnoBuffalo is thrilled to bring you the best of Maximum PC right here on our own pages to keep you immersed in all things digital.