We already reported on a story from The Wall Street Journal that suggests Apple is preparing to launch a new, cheaper iPhone sometime in 2013. The device may be aimed at developing nations, Bloomberg said, but the news outlet didn’t offer much more than what we’ve already heard. The goal, Bloomberg said, is to create a device with cheaper components that will attract an audience that’s otherwise unable to afford Apple’s current iPhone devices.

It’s a new move for Apple, which typically builds its phones with the most premium hardware available on the market. Our own Ralph Llerenas surmised that, perhaps, Apple will keep the body of the iPhone 5 but drop in older parts, perhaps from the iPhone 4, so that it at least maintains its sharp design. We can’t imagine Apple creating a “cheap” looking product, in other words.

We’ll see how this turns out, Apple’s obviously going to release a new high-end iPhone later this year, too.

Source Bloomberg